This years Chip shop awards are open for business.

At the Chip Shops we celebrate the idea, not its context. Good ideas win. Bad ideas don’t. That’s it.

If an idea doesn’t fit into one of the many categories available, then it’s okay to invent your own, such as ‘Best Use of Spandex’. The ad doesn’t need to have run. And the client doesn’t need to be yours. Or even exist. In fact, there is no moral, social, religious, political or existential line over which creatives cannot step in the search for the ultimate ad.

take a look at last years winners to see what they mean

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Mesmerizing video by Takuya Hosogane. There are some amazing compositions here, even when just viewed as stills. Seriously you could pause this video, print out half of it, and have yourself all the artwork you would ever need to decorate your place (or an art gallery…). The coolest part is how every single musical element effects the visuals — even the smallest little glitches cause something beautiful or cool to happen. All about the details. Song is awesome too; “LePetitPrince” by cubesato.

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That’s how you do it!!

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Essentially a Nike version of fourSquare but great promo video and great brand match up

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This campaign grabs you by the balls, quite literally. Absolutely love the angle they’ve taken with this campaign. Smart have brains but stupid has the balls…

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Very bloody clever Ikea campaign

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Beautiful CGI work in this short film exploring architectural light and texture by Alex Roman thirdseventh.com

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One Frame of Fame. A very simple idea for a music video that lets the viewer become one of the frames in the video, subsequently updating hourly, making it an video that just keeps on giving.

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Just come across the BBC 404 error pages and bought a rye smile to my face remembering the telly shutdown testcard screens of the past. I’ll ignore that i got it by clicking on a link about the year of social networking via a twitter post

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